NINZ Google Business Profile Checklist

Use this checklist to review whether your Google Business Profile accurately represents your business and gives customers useful, current information for taking the next step.

Review business basics, location or service area, hours, services, photos, reviews, and ongoing alignment with your website.

1. Review each item against the current profile.
2. Mark each item Complete, Needs Attention, or Not Applicable.
3. Choose the three items that would most improve accuracy, clarity, or customer trust.
4. Select one improvement to complete this week.
5. Review the profile periodically as business information, services, hours, or policies change.

Eligibility, Verification & Business Basics

• Review eligibility, ownership, verification, business name, categories, phone, website, and description.
• Confirm that profile information accurately represents how the business operates.

Location, Service Area & Hours

• Review the address or service area used on the profile.
• Confirm regular, special, and service-specific hours where relevant.

Services & Customer Information

• Review current services, descriptions, prices, business attributes, and customer action links when available.

Photos & Visual Credibility

• Review the logo, cover photo, current business photos, and older images that may no longer represent the business accurately.

Reviews & Reputation

• Review how the business requests, monitors, and responds to customer reviews.
• Avoid incentives, pressure, fake reviews, and disclosure of private customer information.

Ongoing Accuracy & Website Alignment

• Review profile information periodically and keep customer-facing links working.
• Confirm that the website supports the business information, services, and expectations presented on the profile.

Verified against current Google Business Profile Help and Google user-generated content policies on August 28, 2026. Google Business Profile features and policies may change.

This educational resource is not affiliated with or endorsed by Google.

After reviewing the profile, record the three highest-priority improvements and choose one practical update to complete first.